About Jaie
From chronic pain to purpose - discover the journey of transformation through freediving and innovative marketing.
From Chronic Pain
To Purpose
I healed my chronic back pain through freediving. That healing sparked a bigger mission: to protect the ocean, document the beauty of the underwater world, and bring brands into the movement.
Combining years of film directing, marketing expertise, and a passion for our planet, I now create viral visual campaigns that reach millions = building awareness, emotion, and impact.
My work focuses on creating cinematic underwater storytelling that captures attention, builds emotional connection, and drives measurable impact for brands committed to making a difference.
Underwater Storytelling
Partnerships & Affiliations
Working with world-renowned organizations committed to creativity, innovation, and the planet.
Sea Shepherd
Marine conservation organization dedicated to protecting ocean wildlife and habitats.
Learn MoreTrue Dive Ambassador
Representing innovative diving technology and sustainable underwater exploration.
Learn MoreEvolve Ambassador
Promoting sustainable lifestyle choices and environmental consciousness.
Learn MoreBad Boy Trunks
My passion for the ocean and sustainable fashion led to the creation of Bad Boy Trunks - premium swimwear that combines style, comfort, and environmental responsibility.
Each piece is designed with the ocean in mind, using sustainable materials and supporting marine conservation efforts. It's not just swimwear; it's a statement for the planet.
Sustainable Swimwear
Biography
Jaie Petty is a visionary marketing strategist and global influencer who has dedicated his career to transforming how brands connect with their audiences. With a unique approach that emphasizes simplicity, effectiveness, and authentic storytelling, Jaie has helped countless organizations achieve remarkable results across diverse industries and markets.
Early Career & Vision
Jaie's journey began with a simple yet powerful belief: that marketing should be about creating genuine connections rather than just selling products. This philosophy has guided his work throughout his career, leading to innovative strategies that prioritize human connection and meaningful impact.
Global Impact & Humanitarian Work
Beyond traditional marketing, Jaie is deeply committed to environmental conservation and humanitarian causes. His partnerships with organizations like Sea Shepherd demonstrate his dedication to protecting our oceans and marine life. As a True Dive Ambassador, he promotes sustainable diving practices, while his role as an Evolve Ambassador supports sustainable transportation solutions.
Bad Boy Trunks: A Vision Realized
In addition to his marketing consultancy, Jaie is the founder of Bad Boy Trunks, a premium swimwear brand that combines style, comfort, and sustainability. The brand reflects Jaie's commitment to quality, innovation, and environmental responsibility.
Partnerships & Affiliations
Sea Shepherd Ambassador
Jaie proudly serves as an ambassador for Sea Shepherd, supporting their mission to protect marine wildlife and habitats worldwide. This partnership reflects his commitment to environmental conservation and sustainable practices.
True Dive Ambassador
As a True Dive Ambassador, Jaie promotes responsible diving practices and marine conservation efforts. His work helps raise awareness about the importance of protecting our oceans and marine ecosystems.
Evolve Ambassador
Jaie's partnership with Evolve supports sustainable transportation solutions, demonstrating his commitment to environmental innovation and reducing our carbon footprint.
Philosophy & Approach
Transformation Through Innovation
Jaie believes that true transformation comes from innovative thinking and bold execution. His strategies challenge conventional approaches while delivering measurable results.
Simplicity in Complexity
In a world of increasing complexity, Jaie's approach emphasizes clarity and simplicity. He helps brands cut through the noise to deliver clear, impactful messages that resonate with their audiences.
Effectiveness with Purpose
Every strategy Jaie develops is designed not just to achieve business goals, but to create positive impact. He believes that successful marketing should benefit both the brand and society.
Get in Touch
Ready to transform your brand's marketing strategy? Whether you're looking to launch a new product, expand your global presence, or create meaningful partnerships, Jaie is here to help you achieve your goals.
Let's work together to create something extraordinary that makes a lasting impact.
Contact Jaie today and discover how innovative marketing strategies can transform your brand's success.